{"title":"The Iconic Ritual ","description":"\u003cdiv class=\"elementor-widget elementor-element elementor-element-x40sy54 elementor-widget-heading\" data-element_type=\"heading\"\u003e\n\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\n\u003cp data-start=\"166\" data-end=\"386\"\u003e \u003cstrong data-start=\"166\" data-end=\"241\"\u003eOriginally, a lotion formulated in 1883 for scalp health.\u003c\/strong\u003e\u003cbr data-start=\"241\" data-end=\"244\"\u003e Today, this foundational gesture inspires a complete ritual, designed to treat, cleanse and maintain the balance of the scalp on a daily basis.\u003c\/p\u003e\n\n\u003cp data-start=\"388\" data-end=\"528\"\u003e Each product can be used individually, according to your needs. Together, they form a coherent system that works before, during, and after washing.\u003c\/p\u003e\n\n\u003cp data-start=\"530\" data-end=\"592\"\u003e \u003cstrong\u003eA healthy and comfortable scalp.\u003c\/strong\u003e\u003cbr data-start=\"566\" data-end=\"569\"\u003e \u003cstrong\u003eStronger hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","products":[{"product_id":"la-lotion-triomphante-1883-iconique-01-biophytum-2","title":"ICONIC 01 — The Triumphant Lotion 1883","description":"\u003cp data-start=\"1066\" data-end=\"1092\"\u003e\u003cstrong data-start=\"1066\" data-end=\"1090\"\u003eKey benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1093\" data-end=\"1535\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\n\u003cli data-section-id=\"1sj5osc\" data-start=\"1093\" data-end=\"1132\"\u003eHelps rebalance the scalp\u003c\/li\u003e\n\u003cli data-section-id=\"1c92t87\" data-start=\"1133\" data-end=\"1181\"\u003ePurifies and eliminates impurities\u003c\/li\u003e\n\u003cli data-section-id=\"1uwacu1\" data-start=\"1182\" data-end=\"1236\"\u003eHelps reduce itching and discomfort\u003c\/li\u003e\n\u003cli data-section-id=\"15oqg6a\" data-start=\"1237\" data-end=\"1284\"\u003eHelps reduce dandruff\u003c\/li\u003e\n\u003cli data-section-id=\"16mnzkp\" data-start=\"1285\" data-end=\"1343\"\u003eStimulates microcirculation through friction\u003c\/li\u003e\n\u003cli data-section-id=\"1vtncn\" data-start=\"1344\" data-end=\"1406\"\u003ePromotes a healthy environment for stronger, better hair\u003c\/li\u003e\n\u003cli data-section-id=\"x7wg5u\" data-start=\"1407\" data-end=\"1463\"\u003eFormula enriched with sulfur and 13 medicinal plants\u003c\/li\u003e\n\u003cli data-section-id=\"1hbyikb\" data-start=\"1464\" data-end=\"1506\"\u003eLight texture suitable for the scalp\u003c\/li\u003e\n\u003cli data-section-id=\"7c4vkm\" data-start=\"1507\" data-end=\"1535\" data-is-last-node=\"\"\u003eVegan. Made in France.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"0\" data-end=\"317\"\u003eLa Lotion Triomphante is a dermo-botanical treatment used since 1883 to purify, rebalance, and revitalize the scalp. Its formula combines sulfur and 13 medicinal plant extracts, including burdock, birch, and rosemary, known for their purifying and soothing properties.\u003c\/p\u003e\n\u003cp data-start=\"319\" data-end=\"712\"\u003eApplied directly to the scalp, the light texture helps soothe discomfort, itching, and reduce dandruff, while eliminating impurities accumulated at the roots.\u0026nbsp;\u003c\/p\u003e\n\u003cp data-start=\"319\" data-end=\"712\"\u003eUsing friction, an ancient French salon technique, with fingers or the Flex-Fit brush, stimulates microcirculation, massages the scalp, optimizes the benefits of the Lotion Triomphante.\u003c\/p\u003e\n\u003cp data-start=\"714\" data-end=\"1064\"\u003eUsed regularly, La Lotion Triomphante helps maintain a healthy scalp, an essential condition for stronger, denser, and healthier-looking hair. Suitable for all hair types and particularly for scalps prone to irritation, itching, excess sebum, or visible dandruff.\u0026nbsp; Vegan. Made in France.\u003c\/p\u003e","brand":"BIOPHYTUM","offers":[{"title":"250 mL","offer_id":54690060665100,"sku":"AUTH01251","price":30.0,"currency_code":"EUR","in_stock":true},{"title":"Large Format. 1 L","offer_id":54690060697868,"sku":"AUTH01250","price":61.0,"currency_code":"EUR","in_stock":true},{"title":"1 fl. oz. - Limited Edition","offer_id":54783150096652,"sku":"AUTH01030","price":20.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/0630\/5548\/files\/Untitled_design_3.jpg?v=1778169243"},{"product_id":"shampoing-antipelliculaire-aux-12-plantes-iconique-02","title":"ICONIC 02 — The Botanic 12 Shampoo","description":"\u003cp data-start=\"910\" data-end=\"936\"\u003e\u003cstrong data-start=\"910\" data-end=\"934\"\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"937\" data-end=\"1241\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\n\u003cli data-section-id=\"ofz7j0\" data-start=\"937\" data-end=\"980\"\u003eGently cleanses the scalp\u003c\/li\u003e\n\u003cli data-section-id=\"5x5qrp\" data-start=\"981\" data-end=\"1036\"\u003eHelps purify scalp and remove residue\u003c\/li\u003e\n\u003cli data-section-id=\"og3w7\" data-start=\"1037\" data-end=\"1090\"\u003eSoothes scalp discomfort\u003c\/li\u003e\n\u003cli data-section-id=\"1v5vqaj\" data-start=\"1091\" data-end=\"1139\"\u003eLeaves hair feeling lighter and fresher\u003c\/li\u003e\n\u003cli data-section-id=\"1u7ou1k\" data-start=\"1140\" data-end=\"1179\"\u003eFormulated with 12 plant extracts\u003c\/li\u003e\n\u003cli data-section-id=\"1htymia\" data-start=\"1180\" data-end=\"1212\"\u003eSuitable for frequent use\u003c\/li\u003e\n\u003cli data-section-id=\"7c4vkm\" data-start=\"1213\" data-end=\"1241\" data-is-last-node=\"\"\u003eVegan. Made in France\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"478\" data-start=\"401\"\u003e\u0026nbsp;\u003c\/p\u003e\n\u003cp data-end=\"478\" data-start=\"401\"\u003eThis dermo-botanical shampoo is designed to cleanse the scalp while respecting its natural balance. Its cleansing base combines pharmaceutical-grade sulfates, selected for their effectiveness and tolerance, to eliminate visible dandruff, excess sebum, and residue without irritating the scalp.\u003c\/p\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:7cab5ae2-630c-4ca5-b6a3-307673472d8a-19\" data-testid=\"conversation-turn-8\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"e3dda0f7-73e8-4d09-97f6-2903691ea215\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp data-start=\"368\" data-end=\"725\"\u003eEnriched with 12 plant extracts, including chamomile, arnica, calendula, rosemary, and birch, it helps soothe scalp discomfort, purify the roots, and leave hair lighter, fresher, and easier to style. Used regularly, it helps maintain a healthy scalp, where stronger hair begins.\u003c\/p\u003e\n\u003cp data-start=\"727\" data-end=\"908\"\u003eSuitable for all hair types and especially for scalps prone to discomfort, itching, or visible dandruff. Vegan formula. Made in France.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cstrong data-start=\"910\" data-end=\"934\"\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"BIOPHYTUM","offers":[{"title":"250 mL","offer_id":54690219131148,"sku":"AUTH02250","price":25.0,"currency_code":"EUR","in_stock":true},{"title":"Large 1L format","offer_id":54690219163916,"sku":"AUTH02251","price":50.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/0630\/5548\/files\/Nettoie_le_cuir_chevelu_sans_l_agresser_Aide_a_purifier_les_racines_et_eliminer_les_residus_Apaise_les_sensations_d_inconfort_du_cuir_chevelu_Laisse_les_cheveux_plus_legers_et_plus_fr.jpg?v=1778167508"},{"product_id":"lotion-tonique-pour-cheveux-250-ml-iconique-03","title":"ICONIC 03 — The Antioxidant Hair Tonic","description":"\u003cp\u003e\u003cstrong\u003eScalp tonic — like a facial treatment, but for your roots.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYour scalp deserves the same attention as your skin. Iconique 03 is a 2-in-1 leave-in tonic that rebalances the scalp after cleansing — while also making styling easier.\u003c\/p\u003e\n\u003cp\u003eOne single action. Two benefits.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTreatment:\u003c\/strong\u003e Protects and maintains scalp balances while keeping roots feeling fresh and light for longer.\u003cbr\u003e\u003cstrong\u003eStyling:\u003c\/strong\u003e Makes detangling easier, softens hair, improves manageability.\u003c\/p\u003e\n\u003cp\u003eNo silicones. No heavy polymers. No sticky residue.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eWhat it brings to each use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor the scalp\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHelps to preserve scalp comfort\u003c\/li\u003e\n\u003cli\u003eProtects\u003c\/li\u003e\n\u003cli\u003eProvides an immediate sensation of freshness\u003c\/li\u003e\n\u003cli\u003eHelps regulate excess sebum\u003c\/li\u003e\n\u003cli\u003eMaintains lighter, fresher roots for longer\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFor the hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMakes detangling easier\u003c\/li\u003e\n\u003cli\u003eImproves styling without weighing hair down\u003c\/li\u003e\n\u003cli\u003eLeaves the lengths soft and natural\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eWhy is it different?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRather than adding substance, Iconique 03 acts through lightness.\u003c\/p\u003e\n\u003cp\u003eA targeted action, applied at the root. \u003cbr\u003eA formula that refreshes and rebalances without a sheathing effect.\u003c\/p\u003e\n\u003cp\u003eSilicone-free.\u003cbr\u003eFree from heavy polymers.\u003cbr\u003eNo sticky residue.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eA Biophytum dermo-botanical formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e13 plant extracts — including Mangosteen, Rosemary and Chamomile — selected for their traditional role in the balance and comfort of the scalp.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eThis is for you if…\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eYour roots quickly become oily again\u003c\/li\u003e\n\u003cli\u003eOverly rich treatments leave your hair flat\u003cbr\u003e\u003c\/li\u003e\n\u003cli\u003eNeed freshness and lightness after washing\u003c\/li\u003e\n\u003cli\u003eYou have fine hair that lacks body at the roots\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSuitable for all hair types.\u0026nbsp; Particularly suitable for fine hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter shampooing, on towel-dried hair:\u003c\/p\u003e\n\u003cp\u003eShake before use. Spray directly onto the scalp.\u003cbr\u003eMassage gently into the roots.\u003cbr\u003eComb to distribute.\u003cbr\u003eDo not rinse.\u003cbr\u003eStyle your hair normally.\u003c\/p\u003e\n\u003cp\u003eUse after each wash.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eIn the Biophytum ritual\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eStep 03 — Activate\u003c\/p\u003e\n\u003cp\u003eAfter treating (The Triumphant Lotion) and cleansing (The 12 Plant Shampoo),\u003cbr\u003eThe Tonic protects and maintains the comfort and lightness of the roots.\u003c\/p\u003e\n\u003cp\u003eEach product can be used on its own.\u0026nbsp;\u003cbr\u003eThe ritual reinforces the results.\u003c\/p\u003e","brand":"BIOPHYTUM","offers":[{"title":"Default Title","offer_id":43811923656972,"sku":"AUTH03250","price":26.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/0630\/5548\/files\/iconique03.png?v=1780932736"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/0630\/5548\/collections\/9.svg?v=1771618446","url":"https:\/\/biophytum.com\/en\/collections\/iconique.oembed","provider":"BIOPHYTUM","version":"1.0","type":"link"}