Privacy Policy

The Customer is informed and agrees that his/her personal data may be collected on the Site and used by www.biophytum.com which acts as data controller within the meaning of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (hereinafter “General Data Protection Regulation” or “GDPR”).

www.biophytum.com is committed to protecting and ensuring the security and confidentiality of its Clients' personal data in accordance with the GDPR, in particular by taking all necessary precautions to prevent this data from being distorted, damaged or accessed by unauthorized third parties.

In particular, Customers' personal data may be transmitted to service providers and contractual partners who, as data processors within the meaning of the GDPR, are directly involved in and contribute to Order management and for whom access to the personal data provided by the Customer when creating and using their Account (identity, postal address, telephone number, email address) is absolutely necessary. These data processors may only act on the instructions of www.biophytum.com.

Customer personal data is collected for the following purposes:
• Order management and customer relations;
• providing customers with information regarding offers and commercial information related to the brand;
• strengthening and improving communication of the Website and the brand by sending, in particular, newsletters and special offers based on the Customer's preferences observed on the Website;
• the improvement and personalization of services offered to Clients; and
• Compliance with legal and regulatory obligations.

The Client's personal data is only kept for the period strictly necessary for the purposes previously stated.

In accordance with the GDPR, the Client has the right to access, rectify and object to personal data concerning him/her (hereinafter the "Data Protection Rights").

To exercise one or more of the Data Protection Rights, the Customer must send a request by email or by post to the Customer Service of www.biophytum.com, by filling in the contact form located on the site or by writing to the following address indicating their name, surname, email address and customer references: Planète et cosmétiques Bat b Av. Louis Crozet 13600 la Ciotat and indicating their name, surname, email address and customer references.

Each request must be signed and accompanied by a photocopy of an identity document bearing the Client's signature and specify the reply address.

The response to the request made on the basis of one or more Data Protection Rights will be sent within 2 months of receipt of the request.

The Client may communicate to www.biophytum.com specific instructions in which he or she defines how he or she intends for the Data Protection Rights to be exercised after his or her death in accordance with the GDPR.

Commercial offers and newsletters

www.biophytum.com may send Customers information relating to the brand's products and commercial offers by mail, email, SMS, telephone or via all web spaces operated by www.biophytum.com or any of its subsidiaries on social networks, subject to prior acceptance.

The Customer has the right at any time to object, free of charge, to these commercial prospecting mailings, by clicking on the "unsubscribe" link in each email or by making the request to a store, via their internet account, by mail or by replying STOP by SMS.
A Century of Scalp-Care Savoir-Faire
1883
Creation d'une préparation à base d'extraits végétaux créée par le Docteur Marteyl contre les pellicules, les démaneaisons, et la chute de cheveux
1989
Extension de l'expertise Biophytum avec la création de soins complémentaires pour le cuir chevelu et les cheveux.
2021
La pie-grièche devient l'emblème de Biophytum
2026
Relance de Biophytum et création des rituels Good Hair & Strong Roots.